Many gurus and mPUAs will tell you that words are only a tiny percentage of the communication. Why is that? What do they mean? Surely funny people tell funny stories and cool people say cool things? Not quite, funny people can communicate mirth. Have you ever heard a joke that has made you fall over laughing but fallen flat when you tried to tell someone else? There is a reason why they have warm up acts at comedy shows. They need to get people in the state to hear comedy.
Here is a different way to think about it:
There are three levels to communication:
- Short term or basic- second by second
- Medium term or emotional- a few seconds - a few hours
- Long term or relational - anything longer
Short Term/Basic
This is what most people would define as communication but in general is assigned a lot more importance than strictly necessary. Examples include openers, and simple words or phrases.
Medium Term/Emotional
This is where game happens, this is what you need to work on. Almost any casual relationship with a man or woman is formed here. You need to be able to communicate positive emotions to people. That means making them feel good, and realising it is because of you. Medium term communication is built up of lots of basic communication, body language, state and tonality.
Long Term/Relational
This is the final pillar of your game: building relationships. You need to be able to maintain positive emotional communication over a period of time. If you are an awesome dude for one night but a dick the next you are falling down here.
What I mean here is that words do not really matter they are just excuses you use whilst you communicate emotionally. How do you achieve this? Those of you who have learnt a bit of NLP should know already, those who have not....I'll let you know tomorrow.

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